Excellent article by Alan Atkisson, Director of Partnership & Innovation at the Swedish International Development Cooperation Agency (Sida)
The sustainability movement had been fading for some time. I am not sure exactly when it winked out of existence, because many important elements of the movement are still around us: this website, GreenBiz, is one example. And many pioneers and leaders are still doing important work: Paul Hawken leading “Project Drawdown,” Hazel Henderson leading Ethical Markets and writing columns, Hunter Lovins and Karl-Henrik Robert and John Elkington and many other pioneers still lecturing and promoting transformative ideas.
And most of the movement’s initiating institutions are also still active. The Club of Rome, for example, publishers of 1972’s “The Limits to Growth” (one of the sustainability movement’s founding texts), released a comprehensive call to arms in 2018 called “Come On!” under the leadership of then co-presidents Anders Wijkman and Ernst von Weiszäcker — both legendary sustainability leaders in their own right, both still going strong. (Notably, they recently stepped down, making way for the club’s first female leaders, Sandrine Dixson-Declève and Mamphela Ramphele.)
So, the movers are still with us. But the movement — which I experienced as a global, loose-knit but somewhat bounded community, with a common sense of purpose, organized around a set of ideas related to systems thinking, living within limits, and transformative change — is practically invisible. How did this happen?
Read the full article here